Soft Launch of the New Back Office ❤️ Selflane
5/12/2025
Last November, we launched our redesigned consumer website — and it was a hit. The new online ordering experience features a modern design, smoother navigation, and guest-friendly checkout with Apple Pay and Google Pay. We've seen a remarkable increase in engagement and a significant boost in checkout completion rates.
We truly believe that Selflane now offers one of the best online ordering experiences in the industry. For businesses using both our POS and online ordering systems, we hope this has translated into stronger customer satisfaction and a healthier bottom line.
Bringing That Experience to the Back Office
Following the success of the consumer site, we’ve been working hard to bring the same intuitive experience to your back office management tools.
Over the past month, you may have seen prompts inviting you to try the new back office. Today, we're excited to officially announce the soft launch of the new Selflane Back Office.
The new interface now supports nearly everything the current back office does — and more. While we’ve made improvements, we’ve also kept the layout familiar so the transition is smooth. Pages have been grouped more logically, and subtle reorganizations have made it easier to find what you need.
💬 Your Feedback Matters
Every page of the new back office includes a feedback section. If something feels missing or you'd like to suggest a feature, we encourage you to reach out. Your input has always guided our development.
Why We Do This
When we started Selflane, we recognized how underserved restaurant owners were. Too many tech companies push products without truly listening.
We entered this industry with a different mindset — to listen first and build what truly helps your operations.
The growth we’ve achieved together is proof that this approach works: we’ve grown into a mid-sized company by staying connected to your needs and evolving alongside your business.
As we continue to grow, we're more committed than ever to creating tools that work for you. This soft launch is just the beginning — we’re excited to continue refining the platform with your feedback.